It’s difficult to be too negative about sponsorship of theme park attractions in general, given that they help to fund the huge capital cost of constructing new theme park rides and shows. When care is taken, the addition of branding to an attraction can be at worst a minor distraction for guests and at best an actual improvement.<\/p>\n

However, the matching of a sponsoring brand to an attraction’s theme is essential. The recent deals by Six Flags, which have affected many attractions across its chain of North American parks, show a lack of respect for its customers. Having paid to enter a “theme park”, guests have a right to expect rollercoasters to be themed attractions, not advertising hoardings on wheels. We hope the Six Flags deals are a misjudged anomaly, and not the start of a downward trend.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do sponsorship deals for theme park attractions have a positive or negative effect on the guest experience?<\/p>\n","protected":false},"author":1,"featured_media":68691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-68694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n