Want to know if you grew up in the “Nickelodeon Generation”? Try these quotes on for size:
“Welcome to Good Burger, home of the Good Burger, can I take your order?”
“Move it, Football Head!”
“A baby’s gotta do what a baby’s gotta do!”
“Come and let’s play together in the bright sunny weather; let’s all go to Gullah Gullah Island!”
“Bring in the dancin’ lobsters!”
“N-n-nick-nick, n-nick-nick-nick, Nick-o-lo-de-oooon.”
If you ever dreamed of winning a new Huffy sports bike on Double Dare; slaved over what your talent might be on Figure It Out; imagined piecing together the Silver Monkey on Legends of the Hidden Temple; or spent your after-school hours tuned into Slime Time Live daydreaming about being gakked, then you’ve come to the right place.
Theme Park Tourist’s Lost Legend series is filled with in-depth features looking back on fan favorite closed classics in Orlando and beyond. We’ve endured the horror of the ExtraTERRORestrial Alien Encounter, joined Dreamfinder and Figment on a Journey into Imagination, charted a course 20,000 Leagues Under the Sea, and so many more… And now it’s time to bring to life another classic; one of the most dreamed-about attractions on Earth for kids who grew up in the ‘90s, and a place many Millennials saw every single day on their TVs… Let’s step inside Nickelodeon Studios at Universal Studios Florida.
A Channel for Young People
To truly understand the pop culture phenomenon of Nickelodeon, you have to imagine how it started.
When Nickelodeon first joined the airwaves in December 1977, it wasn’t quite what you’d expect. Part of the groundbreaking QUBE (that’s “cube”) cable system exclusive to Columbus, Ohio, “C-3” was one of 10 free “community channels” available for subscribers to the revolutionary, two-way cable service. From 7:00 AM – 9:00 PM, the channel showed nothing but Pinwheel, a Sesame Street-style preschool program melding human actors, puppets, and animation.
The channel relaunched as Nickelodeon in April 1979, billing itself as “The Young People’s Channel.” It was true that Nickelodeon was the first cable channel designed specifically for kids. But what really launched the network was the 1980 broadcast of You Can’t Do That on Television, a Canadian sketch-comedy show in the spirit of Saturday Night Live, but featuring pre-teens and teenagers as well as an iconic element: neon green slime that would rain down on the show’s adolescent cast in hilarious recurring skits.
Warner expected that parents would join their service in order to get Nickelodeon, and that the operating deficit of the loss leader would be more than made up for by those same grateful parents subscribing the Warner’s premium The Movie Channel. However, Warner’s lack of investment in programming for Nickelodeon was causing more of a loss than they’d imagined, with the channel coming in dead last in the year’s cable rankings and hemmoraging tens of millions of dollars. As a quick fix, Warner spun-off Nickelodeon and the Music Television channel (MTV) to the independent MTV Networks.
Thankfully, the new leaders at MTV Networks knew just what to do. After all, MTV itself had endured a massive downturn in viewership in the early ‘80s and had recovered, in part, due to an aggressive re-branding by television producers Fred Seibert and Alan Goodman.
Their Fred/Alan Inc. had swept in to create MTV’s “moonman,” logo, and general, video-age attitude and atmosphere. One of their greatest triumphs for MTV, though was its interstitials, or bumps – short, 2 – 30 second clips between programs.
Fred and Alan’s work set a new standard for television, assigning a cultural identity to MTV. And now its sister channel would need a similar reimagining… And boy did it work…
N-n-nick-nick
At the turn of the 20th century (think Main Street, U.S.A.), nickelodeons were small, simple, early movie theaters, often set in converted store fronts. Earning their name from the 5-cents typically charged for entrance, guests would sit on hard bench seats and watch continuous reels of silent short films… groundbreaking for the era. Nickelodeons slowly disappeared up through the 1910s, eventually being replaced with the grand “movie palaces” of the 1920s, then cinemas, then the multiplexes of today.
But Fred Seibert and Alan Goodman famously assessed:
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Nickelodeon was a word that meant nothing in the late 20th century, and hadn’t meant anything to anyone since about 1915. Why was it a children’s TV channel?
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Nickelodeon was hard to spell, even for an adult. Hard to say for a kid. Why was it a children’s TV channel?
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The word nickelodeon was long and didn’t comfortably fit on a television screen. Why was it a TV channel name?
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Nickelodeon kept promoting itself as “fun.” The challenge was if you asked any kid, they didn’t agree that the channel was fun. Why didn’t kids like Nickelodeon?
Their solution?
In 1984, Nickelodeon was reborn.
You’d be hard pressed to find a child of the ‘80s or ‘90s who wouldn’t recognized the channel’s “balloon” typeface or its iconic “splat” logo. But that’s the brilliance of it… That logo would be a shapeshifter… It would morph and reform into trees, dogs, clouds, billboards, footprints, planets…
And Fred/Alan Inc. assured that it would always be accompanied by the doo-wop tones of the Jive Five, creating instantly unique interstitials… an iconic, timeless brand; an identity!
It worked. Kids didn’t just love the new shows on “Nick” – game shows, variety shows, and other original programming – they developed an allegiance to it; a connection to Nickelodeon itself. It was beginning of the sensation ’90s kids can describe all too well: Nickelodeon was a place to be before and after school; the channel to be on on Saturday mornings.
The launch of Nick at Nite and Nick Jr. only further pulsed Nickelodeon into American households as a trusted channel that didn’t just earn viewers, but fans.
So even as the Disney Channel (1983) and Cartoon Network (1992) offered increasing competition, Nickelodeon was a walled garden of programming. And come the ‘90s, the channel would absolutely explode with new things to see! Now, Nickelodeon just needed a place to film it all.
Universal Studios Florida
Since 1912 – the era of real nickelodeons – Universal Studios had been a hallmark of Hollywood and one of the first major players in the emerging motion picture business. And in 1915, founder Carl Laemmle opened Universal’s studio backlot to guests, who migrated to the emerging “Tinseltown” to get a behind-the-scenes look at movemaking.
The development of sound pictures – “talkies” – forced Laemmle to close his sets to onlookers, but when Disneyland reignited the Southern California tourist industry in the 1950s, Universal followed suit. In 1964, Universal Studios Hollywood reopened to the public as a tourist attraction and “theme park” proper, now touting its fabled Studio Tram Tour through real Hollywood sets and the sought-after behind-the-scenes world of the movies… and through staged encounters with Jaws, King Kong, an Earthquake, and more.
Following in the footsteps of Walt Disney World, Universal turned its attention to Orlando in the ‘80s, plotting how best to build in Disney’s shadow. Naturally, the gutsy idea of taking on Disney in its own backyard would require a coup. Once Universal decided that it had the anchor attraction it needed to best Disney (the Lost Legend: Back to the Future – The Ride), plans for Universal Studios Florida officially moved forward. There was just one problem…
Michael Eisner – newly minted CEO of Disney – heard about Universal’s plans for a movie park in Orlando and retaliated. He used his own cinematic resume (as former CEO of Paramount Pictures) and Disney’s regulatory oversight in Orlando to fast-track a movie park of his own: the Disney-MGM Studios. Not only did Disney dare build a studio-themed park itself, but the heart of this Floridian studio would be the Declassified Disaster: The Backstage Studio Tour.
Given that the studio tour had been the bread-and-butter of Universal’s original Hollywood park, critics assumed that they’d cancel their plans for an Orlando studio, effectively bowing to Disney’s preemptive strike. Instead, Universal doubled down on the concept, deciding to separate out the elements of its West Coast studio tour into standalone, E-Ticket attractions: the Lost Legends: JAWS, Kongfrontation, and Earthquake.
Now, both Disney and Universal were committed to building “studio” themed parks in Central Florida… and together, they were determined that Orlando would become a “Hollywood East” – a favorite filming location for productions the world over. Both parks were built with all the infrastructure a studio would need, including massive soundstages and production facilities. And best of all, guests at Disney and Universal would reap the benefits, touring through those facilities to see real, actual movie magic right before their eyes.
It was a win-win.
Universal would provide Nickelodeon with the real production space it needed; in return, Universal’s gutsy Orlando endeavor would open with a trusted family brand to rival Disney’s dominance.
Nick would set up production on Soundstages 18 and 19, with 17 reserved for production offices, dressing rooms, and makeup rooms. It’s there that Nickelodeon would set up sets to a whole new host of game shows, variety shows, and audience-participation shows that would come online in the first half of the ’90s; shows we guaruntee most Millennials will remember. So let’s start our trip down memory lane…
“Slime” capsule
Nickelodeon Studios opened alongside Universal Studios Florida on June 7, 1990 with a special live broadcast party hosted by Marc Summers – host of Double Dare. The celebration included an army of kids dressed in ’90s neon garb racing from the Universal globe to the new Slime Geyser outside the studio for its inaugural eruption of neon green sludge.
In 1991, Nickelodeon debuted three original programs – Rugrats, Doug, and Ren & Stimpy – that further catapulted their brand into superstardom, turning the Orlando attraction into a destination.
But to really set the stage, let’s jump forward two years. On April 30, 1992, the official Nickelodeon time capsule was buried at Nickelodeon Studios. The items selected for preservation within were decided by call-in votes, and they may be the perfect way to set the stage for the glorious ’90s nostalgia that we’re about to step into. The Time Capsule contained:
- A Game Boy. No, not Advance. Not Color. An original 1992 Game Boy
- A pair of Reebok Pump sneakers and a pair of rollerbaldes
- A Barbie doll
- Filmed news reports of coverage of the AIDS crisis, Desert Storm, and the fall of the Soviet Union
- A box of Twinkies
- VHS copies of Home Alone and Back to the Future
- A piece of the Berlin Wall
- Two music CDs: MC Hammer’s Please Hammer, Don’t Hurt ‘Em and Michael Jackson’s Dangerous
- A Ren & Stimpy t-shirt
- An Orlando phone book and TV Guide for the week of April 30, 1992
- Pencils, a baseball, photos of politicians and celebrities, bubble gum, and more…
Do you feel the ’90s coursing through your veins? Good. Then it’s time to step inside. On the next page, we’ll tour Nickelodeon Studios to see how some of our favorite unforgettable Nick shows were made. Ready?
Hot Set
Welcome to the new Universal Studios Florida!
This brand new theme park located just a few miles north of Walt Disney World is no International Drive tourist trap, nor a simple roadside attraction. Taking all that designers had learned from Universal’s slow development of its movie studio property in Hollywood, this new Orlando park is Universal’s first attempt at creating a true theme park, from scratch. The result is six themed lots, most of which are camera-ready recreations of world locales, like Hollywood, New York, and San Franscisco.
An exception is the “land” that lies just beyond its studio gate. Production Central isn’t disguised behind film facades; it’s an avenue of towering, numbered, beige soundstages just like you might find in a real studio backlot. And that makes sense given that Universal Studios Florida does have real production happening on the soundstages adjacent to the park. It’s difficult to see where the theme park ends and the studio begins… and that’s the point.
But if you’re a kid visiting Universal and you don’t care to be terrorized by sharks, earthquakes, apes, or dinosaurs, there’s one place you’re likely to search out on the map and make a bee-line for. The dull beige soundstages of Production Central eventually give way to something a little more… messy.
Nickelodeon Studios
Nickelodeon Studios is the place to be.
On most studio backlots, soundstages are bland by design. They’re functional; tan; industrial; boring. Of course, you wouldn’t expect Nickelodeon shows to be produced in such a place. That’s why the Nickelodeon Studios soundstages look just a little different. Painted discordant shades of neon red, blue, and toxic green, paneled with zebra newsprint patterns and bolt ’90s stripes and zig-zags. Nickelodeon Studios looks like the folders you wanted for grade school.
And of course, the iconic Slime Geyser resides out front. Every 15 minutes, a claxon horn sounds as the Geyser’s dials begin to move, accordian tubes swaying as pressure builds… then, it erupts, launching green-tinted goo into the sky and sending it splattering down into a pool beneath with just enough ricochet to stain your elastic waistband shorts. What a souvenir!
Like at those studios out in Hollywood, you might even be called upon to join a live studio audience for one of Nickelodeon’s game shows or laugh-out-loud sitcoms…
But naturally, Nickelodeon Studios isn’t just a monolithic soundstage for you to look at and wish to be invited in. It’s an attraction. Yes, those illustrious, sought-after showbuildings are waiting for you in the form of a 40-minute guided tour of Nick’s real productions, with actual chances to see and be seen by Nick stars; to slime and be slimed; to touch, smell, and taste new creations for Nick.
Your tour through the facility begins with an escalator ride to the upper levels of Soundstage 18. Nickelodeon Studios offers one of the only opportunity at Universal Studios Florida to really see behind-the-scenes of how movies and television are made, so your ride to the top immediately brings you to a pretty momentous first stop: a glassed-in hallway overlooking a real studio set.
It could be that you’re looking down on the Rockmore’s living room from Kenan and Kel, with Good Burger sharing a wall; maybe it’s Clarissa Darling’s bedroom from Clarissa Explains It All. But this much is certain: this isn’t a recreation. It’s the actual place where those shows you’ve seen on Nick are filmed. If you’ve timed your visit right (helped by calling the official Nick Studios hotline to ask for a production schedule), you might even see actors on set rehearsing or recording. If not, television monitors and your Nick tour guide will point out everything you need to know.
The tour presses on overlooking another set, then entering into the facility’s post-production work space: the place where shows are edited and where special effects are added. Unlike Disney’s studio up the road where these rooms are mostly empty or repurposed, you can bet that real work is going on here to get Nick’s shows ready for broadcast.
The Nick at Nite museum is next, with artifacts and interacts from Nickelodeon and its late-night, classic TV programming block. Then, it’s on to the real fun.
Back down the escalator, guests are herded into the Gak Kitchen. After a hilarious interactive display of Nickelodeon costuming and props, the attention would turn to Nickelodeon’s famous slime. With an inside peek at how exactly the concoctions were made, select guests would be invited to test new “recipes” for Nick’s slime and gak, including tasting them!
Then, it’s on to the grand finale… the fabled Game Lab. This show-within-a-show is your chance to participate in real Double Dare-style challenges being prototyped for use on the show. The Game Lab is where families could indeed find themselves at the wrong end of a bucket of slime.
If you’d rather stay clean, this laugh-out-loud portion of the tour is your chance to really feel like a part of a Nickelodeon game show.
And of course, that’s just the beginning of what Nickelodeon Studios has to offer. Sign up to sit in the audience of a live taping of Figure It Out, Legends of the Hidden Temple, Slime Time Live, or Nickelodeon All-Star Challenge.
As a real working television studio, Nickelodeon Studios might be your best chance at getting a real taste of Hollywood action right in Orlando. And among the millions of guests who toured through its hallways, who knows how many were inspired to see entertainment differently by getting that glimpse behind-the-scenes?
So what would kill this sought-after headquarters for fun? On the last page, we’ll take a look at the four reasons that Nickelodeon’s Orlando campus was doomed and see what stands in its place today…
The story of Nickelodeon Studios really mirrors the story of both Universal Studios Florida and the Disney-MGM Studios. To our thinking, four key problems stalled the slime-making studio.
1. Nostalgia can’t be fuel forever
Consider this case study.
When Universal Studios Florida opened in 1990, one of its most well-loved attractions was the simple family simulator, The Funtastic World of Hanna-Barbera. The ride sent guests on a zippy adventure aboard Dick Dastardly’s rocket ships on a rescue mission to save Elroy Jetson. Along the way, guests blasted through the worlds of Hanna-Barbera’s legendary animated classics: The Flintstones, Scooby-Doo, Yogi Bear, and The Jetsons.
A decade later, it was gone. Despite fans’ fortitude, kids in 2002 simply didn’t have the same connection to The Flintstones as the generation before. As it’s done for centuries, pop culture plowed forward, and rather than leaving the Funtastic World as some sort of nostalgic relic, Universal moved forward, too.
In 2003, the ride became Jimmy Neutron’s Nicktoon Blast, further permeating Nick into the park. Now, in a similar cross-continuity adventure, guests blasted through the worlds of SpongeBob SquarePants, Jimmy Neutron, The Fairly OddParents, and The Rugrats. Within a decade, though, Nicktoon Blast was closed, too… by then, its host – Jimmy Neutron – had been off the air for five years, and certainly a new generation of pre-teens held little allegiance to the character.
Today, the same simulator is Despicable Me: Minion Mayhem… though it feels more permanent, that’s probably because its connected to an enduring film series that’s at least entered pop culture in a somewhat more “timeless” way as opposed to the fleeting seasons of children’s television. The point is simple: the only thing that stays the same is change. Especially in kid’s programming, fads are fleeting. Nickelodeon Studios wasn’t set-up to last through the changes that would come…
2. “Studio” style sours
After the opening of the Disney-MGM Studios (1989) and Universal Studios Florida (1990), movie production companies across the world suddenly saw an opening. Disney and Universal’s “studio”-themed parks had proven that theme parks need not have the cinematic splendor of Magic Kingdom; the lofty brains of Epcot; the charm and originality of Disneyland. Now, anyone could open a theme park! All you needed was big, boxy, tan soundstages, mixed-and-matched intellectual properties, false “backlot” facades, large concrete plazas, and industrial lighting rigs… it’s all part of the fun; you’re on a studio backlot, after all!
That’s why the world welcomed Warner Bros. Movie World (1991), the five purchased Paramount Parks (1992), MGM Grand Adventures (1993), Warner Bros. Movie World Germany (1996), Walt Disney Studios (2002), Parque Warner Madrid (2003)… In these “studio” themed parks, there was no need to hide showbuildings, care about continuity, or develop immersive lands.
Unfortunately for those parks, the New Millennium brought another change to Orlando and to the themed entertainment industry. In 1998, Disney’s Animal Kingdom opened, followed by Universal’s own Islands of Adventure in 1999. Effectively counterstrikes against the “studio” style park they’d created a decade before, Disney and Universal’s new gates dispensed entirely with studios, soundstages, and “behind the scenes” in favor of totally immersive, cinematic worlds; a return to form, and the start of the current “era” of themed entertainment design.
That meant that, by their very design, Disney-MGM Studios and Universal Studios Florida looked, felt, and were low-budget remnants of an old design style. So entering the 2000s, Universal Studios Florida was arugably eager to downplay its “studio” elements…
3. “Hollywood East” was a box-office bust
“Hollywood East” never happened. Despite earnest efforts by both theme parks, Orlando was simply not destined to become a new movie-making hotspot. Almost right away, production dried up at the Disney-MGM Studios. Despite generous Floridian tax subsidies developed specifically to jumpstart the movie-making parks, filmmakers didn’t jump on the opportunity (perhaps because stars didn’t want to relocate from Los Angeles to swampy Central Florida during film production).
The failure of “Hollywood East” hit Disney hardest. Maybe it was karma. By stealing Universal’s schtick and basing an entire park around the Declassified Disaster: The Backstage Studio Tour, Disney tied its parks success to the production that would never come. That’s why the Disney-MGM Studios was always accused of being a half-day park and why the withering tour should’ve closed decades before it really did. Instead, it stuck around in various forms until 2014, mostly amounting to a tour past empty studio facilities where things could be – but, y’know, wouldn’t be – filmed.
Universal Studios Florida might’ve been set-up for productions that never came, too, but because Disney has forced Universal to rethink its concept, those production facilities weren’t an integral part of the park itself. Nickelodeon Studios was able to thrive because it was the headquarters of filming for all of the channel’s in-house, original programming. And in the ’90s, that was mostly game shows, variety shows, and other live-audience productions. Until…
4. “Slimes,” they are a’changin’
By the New Millennium, executives at Nick made a conscious move away from game shows and variety shows toward Nicktoons of the 2000s. Believe it or not, Rocket Power, The Fairly OddParents, SpongeBob SquarePants, As Told By Ginger, and Invader Zim all debuted in the three year period between 1999 and 2001. Live programming on the network would shift mostly to scripted sitcoms like Drake and Josh, Ned’s Declassified School Survival Guide, and Zoey 101, which all required closed, quiet sets, not raucous game show audiences.
To produce all of that, Nickelodeon opened two new California-based production facilities in 1998. The Orlando staff was whittled down to about 100 employees by 2001. The writing was on the wall.
An eventual redeign of the brand In 2009 included the elimation of the “splat” logo and the phasing out of “slime.”
Put another way, ’90s kids look back at Nickelodeon Studios and dream of Slime Time Live, Legends of the Hidden Temple, and Keenan and Kel. Some fans have even started petitions asking Universal to re-open Nickelodeon Studios (which, of course, isn’t really an option). But if we’re honest, the only thing worse than a Nickelodeon Studios without Slime Time Live would be a Nickelodeon Studios still hosting it despite pop culture having moved on…
Out with the old, in with the Blue
In 2004, Nickelodeon Studios was repainted from its garish, neon ’90s color palatte to a more digestible lime green and orange. The fresh look might’ve indicated that production would soon ramp up once more for the Orlando campus. In fact, just the opposite was about to take place.
Nickelodeon Studios filmed its last production – Nickelodeon Splat! – live from March 7, 2004, to August 17, 2004. Though tours continued of the facility through the winter and spring, the studio closed its doors for good on April 30, 2005. The Time Capsule was relocated to Orlando’s Nickelodeon Suites Resort until it was rebranded as a Hilton in 2016. At that time, the capsule – like Nick’s production – made the cross-country jump to Nickelodeon Animation Studios in Burbank, California. Its opening is still scheduled for April 30, 2042 – 50 years after being sealed at Universal.
Access to the plaza formerly housing the Slime Geyser was cut off, and Soundstage 18 was annexed from Universal Studios Florida to become accessible to the public as part of Universal CityWalk. A new path was poured from CityWalk’s lagoon to the building (positioned still between Universal Studios’ entrance and the Hard Rock Cafe), and Soundstage 18 would reopen in its next life with all remnants of orange blued over.
The Sharp Aquos Theatre opened on June 6, 2007, featuring the Blue Man Group – a performance art, music, pop culture stage production that’s a favorite in tourist destinations. Insiders say that the “tube” that overlooked Soundstage 19 is used as storage for props and A/V equipment, while the “Gak Kitchen” has been renovated and repurposed as a break room.
Even those with an eye out for Nick remnants won’t find much, aside from a maybe-homage in some blue “splats” at the bottom of the exterior staircase and eleftover restrooms with orange signs and “slime green” flooring. Though some faded Nicktoons murals are said to exist in behind-the-scenes corridors, they’re few and far between.
Aside from Blue Man Group, much of the rest of the old Nickelodeon Studios facility is inhabited by Fox Sports Florida and its television production and administrative space, and some of Soundstage 19 is used as parade float storage for the park nextdoor.
Inevitably, that means that the sets of Double Dare 2000, Clarissa Explains It All, Good Burger, Eureeka’s Castle, The Mystery Files of Shelby Woo, and Legends of the Hidden Temple – all of which once resided in the studio – have been demolished. There goes our childhood.
The end
Nickelodeon Studios existed at the perfect time in pop culture.
There is nothing – and will probably never be another thing – quite like Nickelodeon in the ‘90s. More than a channel; more than a brand; Nickelodeon was a part of life for children of the ‘80s and ‘90s. A constant after-school companion, we whiled away the hours “figuring it out” with Summer Sanders, dreaming of calling in to Dave Aizer on Slime Time Live, braving Temple Guards with Olmec and Kirk Fogg by our side, and growing up alongside Amanda Bynes, Kenan and Kel, Laurie Beth Dernberg, and the cast of All That.
It all happened at Universal Studios Florida. And in the course of its 15 year life, over 2,000 television episodes were really filmed at the studio, most right in front of Universal guests.
When Millennials shake their heads at how today’s kids will never understand, they’re right. When Nickelodeon Studios sunk, so did so much of that ‘90s nostalgia – the slime! The splats! The frosted tips! – that really wouldn’t have made much sense in today’s culture anyway. Arguably, Universal’s loss of Nickelodeon Studios was fatal for the studio park’s family appeal; it still hasn’t recovered, with DreamWorks and Nintendo as the potential future plans to finally win back families with kids under 13.
Nickelodeon Studios is a rarity in our Lost Legends series, because it’s an attraction that was decidedly not timeless. A product of (and perfect fit for) the 1990s, it existed about as long as it could’ve, and became a daydream destination for a generation along the way. So we’ll leave you with the same outros that defined a generation of Nickelodeon shows…
Did you ever have a chance to step into Nickeloden Studios? What memories do you have of this one-of-a-kind production facility attraction? Do you remember your favorite television shows signing off from “Live at Universal Studios Escape”? Share your stories in the comments below!