Home » Disney vs. Universal Theme Park Showdown: Marvel Attractions

Disney vs. Universal Theme Park Showdown: Marvel Attractions

Theme park face-offs aren’t truly possible in most instances. Due to arcane licensing agreements, the attractions at one park will never appear at a competing one. An interesting exception has cropped up in recent years, though. Due to The Walt Disney Corporation’s purchase of all things Marvel, Universal Studios and Disney both feature superhero attractions. Strangely, these attractions are all from the Marvel universe, meaning that we CAN decide which theme park brand has done more with the same concept. Let’s have a Universal/Disney showdown to determine which park has built THE best Marvel ride.

Storm Force Accelatron

Image: UniversalI’d say that this attraction is more like a DC Comics ride due to its lackluster quality, but DC has some outstanding theme park attractions like Superman: Escape from Krypton. This particular Marvel-based attraction is just lazy. The only reason why it makes the list is that – truth in advertising – there are only six Marvel attractions in operation at the time of publication. Two more are right around the corner. Until then, I couldn’t very well leave out the terrible Marvel attractions and focus exclusively on the good ones.

Don’t get me wrong. Storm Force Accelatron is totally fine for what it is, which is a knock-off of Mad Tea Party at Walt Disney World. During the early years of Universal’s Islands of Adventure, money was tight. Park executives cut corners with several of these generic mimics of established attractions.

The premise here is that Storm from the X-Men is humanity’s last hope. She must power up scientific thingy to give her X-companions more juice. The idea is that the more you spin, the more potent that Wolverine SNIKTs, Cyclops eye-blasts, and so forth become. Apparently, Magneto is the big bad, and the Accelatron is our only chance of stopping him.

I think I’ve just put more thought into the attraction than Universal did. On Storm Force Accelatron, you get in ride cart and spin. It’s mundane as far as 21st-century attractions go and frankly unworthy of attention beyond the fact that it features Marvel characters.

Doctor Doom’s Fearfall

Image: UniversalI view this as the other “filler” attraction on the list. Nobody would ever describe Doctor Doom’s Fearfall as innovative or even original. It’s a space shot ride starring the bane of the Fantastic Four’s existence, Victor Von Doom.

You get in your seat, strap in tight, and then get “shot” straight into the air. During your ascension and the following bounces, you enjoy a terrific view of Islands of Adventure, although the view is partially obstructed by the accompanying roller coaster we’ll discuss in just a moment. Doctor Doom’s Fearfall is a 45-second ride that you will find in some form at most major theme parks. The only unique element is that Doctor Doom gleefully announces that you’ve just helped him defeat the Fantastic Four once and for all. Spoiler: He’ll lose yet again.

The Incredible Hulk Coaster

Image: UniversalOkay, now we’re getting somewhere. The top four Marvel rides in the world are all commendable and worthy of celebration. The Incredible Hulk Coaster doesn’t have a lot of Marvel theming beyond the name, but what it does have amuses me. The entire coaster track is painted Hulk-shaded green. Maybe the tracks were hit with gamma radiation, too?

Anyway, the design of the launch coaster assures that you’ll have hair flying in your face after a split second. The ride accelerates from zero to 40 miles per hour in 2.5 seconds. You’ll tear through 3,800 feet of track at speeds of up to 67 miles per hour, a significant number. The Incredible Hulk Coaster is faster than any attraction at Walt Disney World, giving Universal bragging rights. The only downside of the ride is its length, as it’s over 75 seconds.

Image: UniversalStill, I get a kick out of the ride cart, which I affectionately refer to as the Hulkmobile. It’s a good, solid roller coaster, although its connection to Marvel is still quite nebulous beyond the green paint job.

Iron Man Experience

Image: DisneyWhen I think of motion simulation rides, my mind invariably goes to Universal Studios, as that’s like 60 percent of their rides. Disney theme parks also have some, though. Star Tours – The Adventure Continues is a beautiful example of motion simulation done right. 

In 2017, Hong Kong Disneyland joined the fray with Iron Man Experience, which was first planned as a Star Tours attraction, coincidentally enough. Once Disney acquired Marvel, they wanted to introduce Marvel characters at the various theme parks. Due to legal concerns, however, they started outside of the United States. Iron Man thereby became the first Avenger to have a Disney attraction.

The theming here is quite possibly the best of anything on this list. I would say that either this title or the next one takes that honor. Unsurprisingly, both are Disney attractions. For all of Universal’s many accomplishments, it just can’t match Disney in its area of expertise, theming. This statement is never more apparent than in the line queues for the two Disney rides.

Image: DisneyWith Iron Man Experience, you’ll hang out at the Stark Expo, seeing all of the seminal moments from Tony Stark’s life. You’ll also see early versions of the Iron Man suit and some other clever iterations of the technology. Once you board the ride, well, it’s eerily similar to Star Tours.

You’ll fly through Hong Kong rather than navigate a spacecraft, but the play’s the same. You dodge objects, nearly die several times, and eventually return safely. In terms of ride evolution, I don’t perceive it as that innovative, which is why it isn’t higher on the list. But you get to fly through the air with Tony Stark and feel like you’re an Avenger!

Guardians of the Galaxy — Mission: BREAKOUT!

Image: DisneyI didn’t have a difficult time deciding the best overall Marvel ride. One’s stood above the rest since it opened, and it’ll likely hold that title for another couple of years. The debate did lead to an odd epiphany, though. This list is ultimately about which park claims supremacy in the realm of Marvel theme park attractions.

THE best ride is undeniably at Universal Studios. In totality, the two Disney-Marvel attractions are significantly better than the four Universal-Marvel ones. The weak rides pull down the overall average at Universal, while the two Disney rides are both thoroughly entertaining.

Guardians of the Galaxy – Mission: BREAKOUT! famously replaced Twilight Zone Tower of Terror at Disney California Adventure. It immediately became the first Disney-Marvel ride in North America at the same time. Regarding theming, I’ve already hinted at my adoration for The Collector’s trinkets, displayed throughout the line queue. 

Image: DisneyThe ride itself is like a shaky cam movie. You see a story on the screen, the digital display projected on the wall in front of you. Since you’re bouncing up and down in an elevator shaft, however, you’ll feel out of control throughout the ride experience. Imagineers have done an incredible job in keeping guests off-balance through Mission: BREAKOUT!. You’ll never know if you’re about to go up or down, and you’ll forget to think about it due to the immersive nature of this sort of storytelling. It’s a brilliant re-imagining of the drop tower dark ride. It’s just not…

The Amazing Adventures of Spider-Man

Image: UniversalPeople in the business of theme park analysis selected this attraction as the best dark ride in the world. They voted this way for 12 straight years. That would be like a baseball player leading the league in homers for a dozen years in a row. It’s theoretically impossible, yet it happened.

The Amazing Adventures of Spider-Man is the most acclaimed dark ride in the history of dark rides. And that’s important since Disney invented dark rides all the way back in 1955. They had a 44-year head start on Universal, yet the Webslinger’s attraction is the best one ever.

The genius of the Spider-Man attraction is the way that it thrusts the rider into the action. You’re an intrepid cub reporter tasked with getting a huge story for the Daily Bugle. What you really get is to see just how tough Spidey has it on a nightly basis. He battles several supervillains, but all the while, the Webslinger’s getting distracted by you, as you keep getting placed in jeopardy by all the overpowered baddies.

Image: UniversalThe Spider-man motion simulator is a 20-year-old attraction that still satisfies so much to this day that its ride design has become the blueprint for much of what Universal’s built since then. Even now, it’s the best Marvel attraction ever made even though Disney has elevated the level of competition in recent years.